Ad space
Ad space: The area on a web page set aside for the display of ads. Google, Yahoo and Bing offer ad space services. The ads are usually set up to correspond with specific searches done by users. This is a paid service where keywords used in ads must be bid on by advertisers prior to use. […]
Ad server
Ad server: Normally operated by a third party, an ad server delivers and tracks ads on websites. Ad servers perform a useful role in building trust between advertisers and publishers since the statistics they supply are likely to be free of spin. Ad server content is updated on a regular basis to keep advertisements fresh and […]
Ad network
Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer advertisers targeted markets. Ad networks are responsible for selling and serving the majority of Internet advertising. Ad networks sell advertising space for online ads. This space can be on a […]
Ad flight
Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however, the same ad tends to lose its impact over time as it saturates the market and people first get used to seeing it and then began tuning it out. Commercials […]
Acquisition Cost
Acquisition Cost – The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to determine maximum acquisition cost. This is a long-term perspective. A business looks at what it will cost to acquire a new customer and hold on to that customer over time. […]
Above the fold
Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have a higher value than that located elsewhere on the page. The area of a web page that can be seen without any scrolling or clicking is the area that will […]
301 Redirect
301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent, as opposed to a temporary (302) redirect. 301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine friendly redirects. A 301 […]
Sales Funnel
Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced but paying customer, and on to a full customer of your typically higher priced product or service. The ultimate goal in business is to generate sales, but more often than […]
Battlefield 3 NES Edition Gaining Viral Momentum
I don’t care how great and realistic graphics are getting these days, the best video games are all behind us. However, if we can see more of the newer titles incorporate soundtracks like this, I might be inclined to backtrack …
Zendesk Gives a Voice to Silent Customers
Cloud-based help desk software provider Zendesk wants to help businesses dig deeper into their analytics, specifically by targeting "silent" customers who use self-service content to solve issues without the help of customer service representatives. The company launched a new Search Analytics feature to provide its users with insights… [[ This is a content summary only. […]
A Q&A with the CEO of ROI Tracker Ifbyphone
Tracking a company's return on investment from a social media campaign can be a difficult task. The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However, according to Ifbyphone CEO and CTO Irv Shapiro, tracking the ROI from social media should not be […]
Roveb “Mobilizes” Your Site With One Javascript Code
Roveb is an Australia-based startup that “turns” websites into mobile sites. There isn’t any technical knowledge required. Well, technically there is – but it is as simple as inserting some Javascript code. All you have to do is key in your URL, tweak the look and feel, and add in content. It is important to […]
Very Strange Things Are Happening with Sina Weibo’s “Real-Name” Registration
We’ve been talking about real-name registration for microblogs in China for some time now, and today that day might finally be here. But has the real name regulation actually stopped anyone from posting? It doesn’t look like it. This morning, I noticed my own Sina Weibo account had this message from Sina: Hello, because you’re […]
Top 10 Twitter Pics of the Week
Twitter continues its explosive growth, and this week was certainly no exception. Boosted by SXSW, there was a multitude of pictures placed on the mic…
Top 7 Mashable Comments of the Week
We’re back with our weekly top comments from the Mashable community. In this column, we showcase the week’s best comments from our r…