Affinity marketing: This is an umbrella term for any marketing approach that extrapolates possible future purchases from past ones, e.g. Amazon’s customers who bought items like this also bought…’ recommendations.
Affiliate marketing: An advertising system based on the CPA (Cost Per Action) payment method, where websites display advertisers’ banners for free but receive payment when registrations or sales result from click throughs.
Advertorial: An advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside. Advertorials are designed to appear as articles to a person viewing the
Ad units: These refer to the different types of ads which appear online, including banners, interstitials, pop-ups, skyscrapers and text links.
Ad space: The area on a web page set aside for the display of ads. Google, Yahoo and Bing offer ad space services. The ads are usually set up to correspond
Ad server: Normally operated by a third party, an ad server delivers and tracks ads on websites. Ad servers perform a useful role in building trust between advertisers and publishers since
Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer advertisers targeted markets. Ad networks
Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however, the same ad tends to
Acquisition Cost – The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to determine maximum acquisition cost. This
Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have a higher value than that
Affinity marketing: This is an umbrella term for any marketing approach that extrapolates possible future purchases from past ones, e.g. Amazon’s customers who bought items like
Affiliate marketing: An advertising system based on the CPA (Cost Per Action) payment method, where websites display advertisers’ banners for free but receive payment when registrations
Advertorial: An advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside. Advertorials are designed to appear as articles
Ad units: These refer to the different types of ads which appear online, including banners, interstitials, pop-ups, skyscrapers and text links.
Ad space: The area on a web page set aside for the display of ads. Google, Yahoo and Bing offer ad space services. The ads are
Ad server: Normally operated by a third party, an ad server delivers and tracks ads on websites. Ad servers perform a useful role in building trust
Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer
Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however,
Acquisition Cost – The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to
Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have