Resources

Ad units

Ad units: These refer to the different types of ads which appear online, including banners, interstitials, pop-ups, skyscrapers and text links.            ...

Ad space

Ad space: The area on a web page set aside for the display of ads. Google, Yahoo and Bing offer ad space services. The ads are usually...

Ad server

Ad server: Normally operated by a third party, an ad server delivers and tracks ads on websites. Ad servers perform a useful role in building trust...

Ad network

Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer...

Ad flight

Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however, the...

Acquisition Cost

Acquisition Cost - The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to...

Above the fold

Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have...

301 Redirect

301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent,...

Sales Funnel

Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced...