- April 26, 2012
Ad units: These refer to the different types of ads which appear online, including banners, interstitials, pop-ups, skyscrapers and text links. ...
- April 23, 2012
Ad space: The area on a web page set aside for the display of ads. Google, Yahoo and Bing offer ad space services. The ads are usually...
- April 23, 2012
Ad server: Normally operated by a third party, an ad server delivers and tracks ads on websites. Ad servers perform a useful role in building trust...
- April 19, 2012
Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer...
- April 19, 2012
Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however, the...
- April 19, 2012
Acquisition Cost - The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to...
- April 19, 2012
Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have...
- April 19, 2012
301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent,...
- April 19, 2012
Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced...
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