Cost-Per-View Ads at Google with TrueView
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going to jump on board in…(read more) [[ This is a content summary only. Visit my website for […]
YouTube Takes Skippable Ads Live
Online video viewers, it’s time to smile. The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable commercial or even skip all but five seconds of an ad before watching a clip. Note the word "sometimes." Users shouldn’t get too happy (and advertisers shouldn’t get […]