Fetchback Adopts Retargeted Ad Icon

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One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper right corner of each ad. The symbol is trademarked by the Direct Advertising Alliance (DAA) with the intent of… [[ This is a …

TourPackages.com.sg is a 24/7 Online Travel Fair for Singaporeans

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Good news for Singaporean travelers – TourPackages.com.sg, is a one-stop travel portal which helps Singaporeans with travel research, holiday ideas and savings. The portal includes a searchable database of tour packages and itineraries, […] Related posts: Smartphone Users Want More Travel-Related Apps Not only must mobile apps accompany users on the go,… Brilliant Ads: Penguin Books Travel With Words When …

Google Updates Ad Preview Tool

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Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing, or not appearing. From the AdWords blog: "In addition to displaying the ads for that search, the… [[ …

Ads Keeping could be the Next Big Thing

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We are used to bookmark links that contain useful resources. But would that habit apply to advertisements too? Will you bookmark an online ad? AdKeeper, a start-up that helps users to save ads for later viewing is hoping that we will. The 10-month-old start-up believes that the Internet lacks a tool that allows users to […] Related posts: STATS: Facebook …

AdKeeper Allows Users to Save Ads for Later

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A new service is being tested that would allow Web users to click on an ad to save it so they can interact with it later. The company behind it is startup AdKeeper, whose CEO Scott Kurnit founded the Web property that became About.com. The idea behind…(read more) [[ This is a content summary only. Visit my website for full …

Hulu Attributes Unexpected Revenue Growth To Hulu Plus

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Early reviews of Hulu Plus weren’t too favorable, with most folks coming to the conclusion that Netflix was a better deal.  The newer service has cut its price and improved its content selection, however, and as a result, apparently caught on to the point that it helped Hulu earn an unanticipated $20 million. Here’s what happened: last month at the …

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

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With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these targeted ads intrusive…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

HOW TO: Create a Location-based Marketing Campaign

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Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, and recently […] Related posts: …

Facebook's Ads: Relevant or Missing the Mark?

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I’ve always seen a great deal of potential in Facebook’s advertising offering. The premise is that ads are highly targeted based on users’ profile information. Theoretically, the more a user adds info about the kinds of things they like, the better idea Facebook has about what they are actually interested in, and can serve ads accordingly.  Does Facebook serve you …

YouTube Takes Skippable Ads Live

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Online video viewers, it’s time to smile.  The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable commercial or even skip all but five seconds of an ad before watching a clip. Note the word "sometimes."  Users shouldn’t get too happy (and advertisers shouldn’t get too scared), since skipping ads …

Social Media and Marketing Insights at #iStrategy2010 [PICS]

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The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) Driving Your Brand through […] …

Landing Pages on Facebook Versus Twitter

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While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans".  WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing …

Twitter’s Plans: Reputation Score, Location Ads, Ping and More

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Twitter has 370,000 people signing up as new users every day. With a robust user growth rate, Twitter can now better focus on its business model. During the past few months, we have seen several creative ad products introduced by Twitter, namely @EarlyBird, Promoted Tweets and Trends. These products have enjoyed success and Twitter has […] Related posts: NEW: Twitter …