Analyze Your Adwords Campaign vs the Competition

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If you're anything like me, chances are constantly measuring yourself (or what you create) against that of the competition. While analyzing and making improvements based on the past performance of your campaign is a good way, analyzing  performance against that of the competition is another.  If you are an Adwords advertiser you… [[ This is a content summary only. Visit …

Google Updates Ad Preview Tool

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Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing, or not appearing. From the AdWords blog: "In addition to displaying the ads for that search, the… [[ …

Ireland Launches Twitter Campaign

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The Irish Tourism team launched a Twitter campaign called “My Irish 140” which aims to encourage those living in the UK with Irish heritage to tweet their connection with Ireland. It has a simple concept. All users need to do is to tweet about their Irish connection and tagged it with #makesmeirish. For example: Warm friendly […] Related posts: Uniqlo …

Cost-Per-View Ads at Google with TrueView

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Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going to jump on board in…(read more) [[ This is a content summary only. Visit my website for full links, other content, and …

How and Why Remarketing Can Gain Back Lost Customers

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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents.  Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the technology has been taken advantage …

Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets

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Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers to those questions depend entirely …

The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?

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It’s official: Twitter’s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow. The launch of the new ad platform, known as Promoted Tweets, isn’t a surprise — like any other company, Twitter has to make money from …

Can anyone tell me about google adwords?

YadaYadaAdmin Google Adwords 2 Comments

I just ordered the Google Adwords kit, but now I am worried. Has anyone tried this? Does it really work or is it a scam? It says it was on the news, and on NBC, ABC, and others. Those kits are a scam. The information you need is free for the taking at Google but the people selling the kits …