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Landing Page Watchdog from Kenshoo

Search marketing and online advertising technology provider Kenshoo released an interesting new product today called Landing Page Watchdog which, through real-time monitoring of landing pages used in search advertising campaigns, aims to provide greater brand protection and ultimately better effectiveness. The Kenshoo Watchdog is based on a… [[ This is a content summary only. Visit […]

Trends in Landing Page Design for Search Marketers

Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most… [[ This […]