Advertising Research Foundation @ 75
The ARF turns 75. Reflections from the Advertising industry on the impact of the ARF. Duration : 9 min 42 sec
Advertising Research Foundation @ 75
The ARF turns 75. Reflections from the Advertising industry on the impact of the ARF. Duration : 9 min 10 sec
50 Years of Advertising Research
50 Years of Advertising Research: What Have We Learned? Moderator: Larry Chiagouris – Co-Editor 50th Anniversary Special Edition, Professor of Marketing, Pace University Panelists: Eileen Campbell – Global CEO, Millward Brown Scott McDonald – Senior Vice President for Market Research, Condé Nast Publications Gian Fulgoni – Executive Chairman and Co-Founder, comScore, Inc. March 2011 marks […]