Why Local Online Marketing is a Mystery to So Many

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No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity. Take Google, for instance. I was speaking in …

5 Ways to Use Twitter to Avoid a Backchannel Disaster

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Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that they are turning against you? …