HOW TO: Make Sure You’re Tracking the Right Data

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Raj Kadam is the CEO and Co-founder of Viralheat Inc., a social media analytics firm focused on delivering detailed social media analytics to major brands and agencies world-wide. Today, you would be hard-pressed to find a marketer who’s not buried in a mountain of data.  The average marketing pro’s data sources include the usual web variety –- inbound analytics, e-mail …

5 Ways to Reduce Social Media Distractions and Be More Productive

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Scott Belsky studies exceptionally productive people and teams in the creative world. He is the Founder and CEO of Behance, oversees The 99% think tank, and is the author of Making Ideas Happen: Overcoming The Obstacles Between Vision & Reality (Portfolio, April 2010). Those of us who are social media-savvy suffer from a burgeoning problem that constantly threatens our ingenuity. …