Boosting In-App Purchases: Best Practices for Android Developers
In-app purchasing (or in-app billing) on the Android platform is one of the most attractive ways to monetize a mobile app. Android developers n…
Eight Tips for a Viral Email Acquisition Campaign
Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes and spam complaints, according to the Email Experience Council. The attrition rates are even higher for less vigilant Web professionals. One strategy that can quickly… [[ This is a content summary […]
Podcast-Social Media Marketing
Join Laura Betterly as she goes over the basics of social media marketing and best practices. If you don’t get social media marketing, this will give you a good overview.
Podcast: Email Marketing and Can Spam
Join Laura Betterly as she goes over the basics of e-mail marketing, the Can Spam Act and best practices for e-mail marketing.
Mashable’s Weekly Social Media Events Guide
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section. Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s […]