Yodle Expands Local Search Marketing Reach

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Local online marketing leader Yodle has announced its acquisition of ProfitFuel, creating the largest independent provider of local search marketing in the United States. Yodle, which has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online, is the fastest-growing… [[ This is a content summary only. Visit my website for full …

HOW TO: Make Sure You’re Tracking the Right Data

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Raj Kadam is the CEO and Co-founder of Viralheat Inc., a social media analytics firm focused on delivering detailed social media analytics to major brands and agencies world-wide. Today, you would be hard-pressed to find a marketer who’s not buried in a mountain of data.  The average marketing pro’s data sources include the usual web variety –- inbound analytics, e-mail …