Using Google Latitude For Business

Using Google Latitude is and should be a personal thing – only to be used with people you trust. I use Latitude with my friends and make sure to only confirm close friends. However, recently I met a woman that works in marketing for a health organization. She told me about how her company uses […]

Yelp Gets Check-In Rewards

Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers.  The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to their business. Yelp users have been able to check in to businesses for over a year but this is […]

9 Killer Tips for Location-Based Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called “lo-so” networks like Foursquare, Loopt, and Gowalla enable […]