10 Early Stage Start-up Pitches [LIVE BLOG] #gstartup

Live notes on start-up pitches. 16Fun (China) Focuses on mobile games imitating virtual reality Features include playing games with friends Business model: Virtual currency, in-app purchases, linking game with business owners Distribution strategy: […] Related posts: Global Mobile Internet Conference, Day 1 Live Blog Live updates from the Global Mobile Internet Conference in Beijing,… East […]

8 Ways Entrepreneurs Can Get More Out of Twitter

Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions […]

Yelp Gets Check-In Rewards

Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers.  The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to their business. Yelp users have been able to check in to businesses for over a year but this is […]

Mobile Apps for Merchants on the Move

While the holidays present an opportunity for many business owners to spend fewer hours on the job and more time with family, e-commerce professionals do not have that luxury. If the retail forecasts are accurate – and merchants certainly hope they are – this week will kick off the busiest shopping season since the start […]

Facebook Launches Ads Webinar Center

Facebook just launched its free Ads Webinar Center for business owners and advertisers. For a start, the webinar has a total of 9 on-demand tutorials, each lasting about 15 to 20 minutes. From the basics to performance optimization, Facebook has picked out several interesting topics worth attending. Plus, these tutorials are taught by Facebook employees […]

Google Site Search Pricing Changes

A complicated pricing structure does few people any favors.  Businesses just risk annoying or alienating potential customers who don’t feel like pulling out three spreadsheets and a graphing calculator in order to predict their bill.  So it may be a good thing that Google Site Search gained a simpler pricing structure today. A post on […]

Who's Got the Time for All This Technology?

In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas.  "The pace of change is frightening," New York Times tech columnist David Pogue told us. "In the last […]

Google Tests AdWords, Call Metrics Integration

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call […]

Yelp for Business: 4 Steps for Success

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and […]

9 Killer Tips for Location-Based Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called “lo-so” networks like Foursquare, Loopt, and Gowalla enable […]