12 Successful Facebook Business Pages in India

Facebook is the top social network in India, both in terms of users (18 Million) and page views (4.25 billion). In India, a lot of brands are investing in the network to engage users and drive conversations. But the question is: How many of these brands are using Facebook to its optimum level? It isn’t […]

The Social Commerce Timeline in 2010

2010 was the start of the rapid technological evolution for Social Commerce – as they say the future of Social Media. It was the year where Facebook started to roll out its so-called F-commerce that created a piece of this world’s biggest social network into an e-commerce site. It lured big retailers in the US […]

The Rise of Facebook Commerce

Facebook is looking to turn its army of business pages into e-commerce sites (F-commerce to be more exact). David Fisch, who runs a newly formed commerce partnerships group at Facebook told Businessweek that the group aims to help retailers set up shop on its pages that allows users to interact while they shop. To kick-start […]

Facebook Can Be Anything It Wants to Be

Facebook is a shape shifting Internet monster. With more than 500 million users, it really can be anything it wants to be. Whenever a new startup pitches an idea, one of the questions an investor might ask is if Facebook could do the same thing. That is definitely a valid question that every start-up should […]

When Facebook becomes a Real Book

How should we boost ‘like’ count of a newly set up Facebook page? DDB Paris has a unique suggestion – create a real book out of Facebook. A Facebook application was developed to pull and organize relevant information from the user’s profile to create the book. Unfortunately, only the first 1,000 submissions were accepted. This […]

Serial Entrepreneur Ryan Merket and his Latest Start-up, AppBistro

Three minutes with ____ is a series of short interviews with people who’re creators and thought leaders in the creative, start-up or media world. Ryan Merket was an ex-Facebook employee who left earlier this year to continue his journey as an entrepreneur. During his time with Facebook, Ryan was part of the Developer Network team […]

AppBistro is an App Store for Facebook Business Pages

Penn Olson features start-ups. Find out more here. Have a Facebook business page but do not know how to build engagement? Some cool and engaging Facebook applications could do the trick. But where do we find these applications? And how do we know which applications are effective? Launched in May 2010 at TechCrunch Disrupt, AppBistro is here […]

Facebook Group Works Great for Small Businesses

A couple of weeks ago, we got really excited about how Facebook’s revamped group would be like and look like. As soon as it was launched, @stooffi (a potential world’s coolest intern) created a group for us. It didn’t take us long to figure out how to use it. It’s that simple. In short, the […]

Yelp Makes Big Changes in Effort to End Extortion Claims

Local review powerhouse Yelp is rolling out a number of product changes on Tuesday in an effort to put to rest allegations that it hides negative reviews in exchange for money. Such allegations aren’t a new problem for Yelp, but came to a head in February when a class action lawsuit was filed against the […]

Yelp for Business: 4 Steps for Success

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and […]