When Facebook becomes a Real Book

How should we boost ‘like’ count of a newly set up Facebook page? DDB Paris has a unique suggestion – create a real book out of Facebook. A Facebook application was developed to pull and organize relevant information from the user’s profile to create the book. Unfortunately, only the first 1,000 submissions were accepted. This […]

Google’s Place Search Could Be a Local Favorite

Local search is currently one of the fiercest battlegrounds on the Web, which means we can expect nothing less from Google than its best shot. That’s exactly what it fired this week with the unveiling of Place Search, the new feature from Google Places – formerly the Google Local Business Center. Place Search is rolling […]