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Social Media: From Hype to Business As Usual

This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips. Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […]

A Gorgeous Presentation: Social Media For Business

You’re about to see a typical ‘social media for business’ slides, refreshed with updated web statistics and is gorgeously designed that makes you say ‘wow’ as you click. It’s typical but insightful. The deck takes you through the before and after of social media and provides successful business case studies. Most importantly, it provides a […]