Joomla Mailer from MailChimp

Email service provider MailChimp today announced the launch of Joomailer, a new integration for the popular Joomla! platform.  Joomla! users are able to manage MailChimp lists, create campaigns and manage reports from their Joomla! dashboard, essentially replicating most of the MailChimp web-based features in a 3rd party site. This is the… [[ This is a […]

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had […]

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC.  "There’s some things that change when you get to a very large account, whether it’s greater than 50k a month spend or greater than 100k […]

Google Tests AdWords, Call Metrics Integration

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call […]

FRIDAY POLL: How Did You Celebrate Twestival?

Yes, it’s that time once again, folks — time for the Weekly Poll! Yesterday, thousands of people in more than 175 cities got together to celebrate the second annual Twestival, an event that has (at the time of this posting) raised $311,696 for Concern Worldwide, an organization that works to provide an education to millions […]

PPC Best Practices: 10 Secrets for Paid Search Campaigns

http://www.fathomseo.com/products/pay-per-click/ – Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, we show you PPC best practices. Fathom SEO’s Joe Soltis explains PPC best practices to improve your paid search campaigns. To learn more about Fathom SEO’s Paid […]