Celebrities a Driving Force in Social Media
For a few benjamins, Snoop Dogg could like your Facebook page. ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers. During the 2010 holiday season, Ad.ly matched six brands with over a dozen celebs to endorse their products…. [[ […]
MySpace Issues User Data Protection Update
New features, celebrity endorsements, and a redesign can only get a site so far. More than ever, users want to know their private information is safe. So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October? MySpace responded to […]
Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009
Standing out in the crowd…
Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?
Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information.