Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

Why Social Media Practices Are Like Football

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Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into …

Gartner: Most Kids Will Use PCs With Touchscreens by 2015

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The iPad may indeed be the future of computing, at least when it comes to the way you interact with it. According to IT research company Gartner, more than 50% of PCs, purchased for users under 15 years of age, will have touchscreens by 2015. Leslie Fiering, research vice president at Gartner, thinks kids will pave the way, with the …