Record Web Sales in the Holiday Forecast
The 2010 holiday shopping season has already produced vigorous spending in the U.S., according to several reports. And the forecast for the next four weeks is even better, with comScore predicting online holiday sales to be the highest on record. The research firm’s data shows that consumers spent more than $9 billion during the first […]
Smartphones Will Get a Workout from Holiday Shoppers
Nearly half of the consumers polled in an IDC survey said they will use their smartphones to compare prices while shopping this holiday season. Another 32 percent said they also plan on accessing online reviews from their mobile devices. In a separate study, Yahoo! found that two-thirds of all mobile users intend to use their […]
Good, Creative Marketing Creates Tension and Takes Risks
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]
11 Inspiring (and appropriate) Logo Designs
Looking for some design inspiration? Keep reading. Company logos are not to be taken lightly. They must quickly and effectively convey how we want consumers to view our brands. They must be captivating and attractive but understated. Logos need to be recognizable and adaptable, particularly on the Web. Most important, logos must be aligned with… […]
MYTH: Social Media Makes People Less Social
Finally, I’m glad that to announce that new research from ExactTarget has burst the bubble of the notion that technology alienates people with their freshly-baked statistics. It is proven there is a co-relation between increased social media usage and increased offline interaction – as users increase their Facebook and Twitter usage, they also tend to increase […]
Uh Oh: Verizon Slashes Microsoft Kin Prices Early
Mobile phones from Microsoft’s socially-inclined Kin line are already getting big price cuts just a month after they hit the market. That’s good news for consumers, sure, but it might be indicative of poor sales for the handsets. The…
iPad: The Device of the Rich? [STATS]
Yahoo is out with interesting findings concering the demographics of iPad owners. The service analyzed the behaviors of Yahoo iPad users and found that men outnumber women two to one, Flickr usage is 143% higher than average, and international traffic accounts for 10% of all traffic (despite only being available for purchase in the U.S.). The […]
CDs To Get Cheaper: Will You Buy Them? [POLL]
Universal Music Group will drop the prices on the majority of its new CD releases to between six and 10 dollars. This plan — dubbed the Velocity program — will go into effect in the second quarter of this year. UMG hopes this plan will at least slow the serious decline in CD sales that […]
Barnes & Noble to Launch E-Reader App for iPad
Continuing with a very source agnostic digital book strategy, Barnes & Noble has announced it will soon be offering an e-reader app for the Apple iPad. The app will be designed specifically for the iPad’s tablet form factor, and will join B&N’s existing e-reader app family already available for Mac, PC, iPhone , iPod touch, […]
The iPad Poses a Threat to Kindle’s Market Share [STATS]
Independent research boutique ChangeWave surveyed 3,171 consumers and found that consumer pre-launch interest in the iPad is high. Data demonstrates that consumers are more interested in purchasing an iPad than they were the iPhone prior to launch. Also, 27% of existing e-reader owners indicated they would have purchased the iPad over the model they own […]