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Making the Most of Conversion Testing

By Pete Olson, vice president of enterprise solutions at Amadesa  As merchants work to create more effective and more measurable e-commerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet,… [[ This is […]

Crafting an Effective Landing Page – Don't Go Overboard

More WebProNews Videos  Having the right landing page is incredibly important in getting conversions. It’s one thing to get traffic, but if it doesn’t convert what’s the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. She shared some thoughts on creating effective landing pages. "I think that there are a […]

Landing Pages on Facebook Versus Twitter

While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans".  WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little […]