Live Chat Advantage – Deeper Engagement, More Conversions

77 percent of live chat software vendor Bold Software's clients believe that live chat is critical with 34 perent saying it (live chat) was very or extremely critical.  Some other interesting information from the survey includes:  – 23 percent of the e-commerce sites surveyed said that of those customers that engaged with them in a… […]

Finding A Google AdWords Consultant

http://www.adwords-adviser.co.uk/?p=3864 Finding A Google AdWords Consultant that you can trust is never easy. In this video we give you 8 tips on what you need to ask and tell you how the consultant should reply. Duration : 7 min 34 sec

How and Why Remarketing Can Gain Back Lost Customers

Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents.  Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the […]

Crafting an Effective Landing Page – Don't Go Overboard

More WebProNews Videos  Having the right landing page is incredibly important in getting conversions. It’s one thing to get traffic, but if it doesn’t convert what’s the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. She shared some thoughts on creating effective landing pages. "I think that there are a […]

Clicks But No Conversions? It's the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing […]

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC.  "There’s some things that change when you get to a very large account, whether it’s greater than 50k a month spend or greater than 100k […]

Your Social Strategy May Lack Key Elements for Increasing Conversions

More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics […]

Google is testing previews

I know I’ve always been telling you about all the Google changes–sometimes I like them and sometimes I don’t. For example, I don’t like Google instant, the new change that shows search results before you’re done making a query. In fact, I’ve turned that off as I found bothersome. I am though, very interested in […]

Trada Crowdsources Search Engine Marketing Campaigns

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Trada Quick Pitch: Trada’s online marketplace boosts Google and Yahoo search ad results […]

Escaping the Dark Ages of Online Marketing with Tom Leung

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of WiderFunnel, a Website Optmizer Authorized […]

Social media marketing, where do I start?

http://www.supanovatraining.com Social media marketing is a technique of using free user generated web sites such as MySpace and Facebook to attract targeted traffic, i.e. potential customers, who are interested in what you have to say and what you have to sell. It is easy for new people to get overwhelmed and not know where to […]

Google AdWords that Work Instantly. PPC For Anything. (Part 2 of 5)

(Part 2 of 5) If you like AND hate Google AdWords, we know how you feel. You want to run AdWords, but you aren’t getting great results – either too many of the ‘wrong’ people (curious but disinterested) or not enough prospects in the first place. This 5-Part Video Series will show you how to […]

Google AdWords that Work Instantly. PPC For Anything. (Part 3 of 5)

(Part 3 of 5) If you like AND hate Google AdWords, we know how you feel. You want to run AdWords, but you aren’t getting great results – either too many of the ‘wrong’ people (curious but disinterested) or not enough prospects in the first place. This 5-Part Video Series will show you how to […]

Google AdWords that Work Instantly. PPC For Anything. (Part 5 of 5)

(Part 5 of 5) If you like AND hate Google AdWords, we know how you feel. You want to run AdWords, but you aren’t getting great results – either too many of the ‘wrong’ people (curious but disinterested) or not enough prospects in the first place. This 5-Part Video Series will show you how to […]