Mashable Readers Miss Being “Fans” on Facebook
In the good old days, Facebook users “became a fan” of their favorite teams, celebrities, objects, and personalities. A month and a half ago though, that all changed. Facebook Pages switched from “Become a Fan” to “Like” in order to lower the bar for users to engage and connect with brands. The change hasn’t been […]
Facebook Faceoff: “Like” vs. “Become a Fan”
A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important […]