Good, Creative Marketing Creates Tension and Takes Risks

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Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any. …

Yahoo's Personalized Retargeting Can't Miss

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While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open for debate, but Yahoo’s continued push for a return to Web prominence is not. The company’s latest… [[ This …

Facebook Faceoff: “Like” vs. “Become a Fan”

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A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important wording change, though. Now that …