Bing Shopping Gets More Social, Visual

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Microsoft has redesigned Bing Shopping to help consumers make “more informed shopping decisions”, according to the announcement on the Bing Search blog. The revamped homepage provides a more visual display of the most popular items and content, where articles and categories are arranged next to top searches, popular products and the… [[ This is a content summary only. Visit my …

The Uphill Battle of Building a Web Analytics Culture

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All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I have found that reasons for …

Email the Leading Driver of Visitors to Top Retail Sites

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While we continue to hear about social media’s increasing influence over Internet consumers’ purchasing decisions, one recent study reveals that email and search continue to be the most effective tools for driving traffic to the best known retail websites. ForeSee Results’ annual holiday e-retail customer satisfaction index… [[ This is a content summary only. Visit my website for full links, …

Mom Shoppers Use Social Media for Purchasing Decisions

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A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than 18 are active in social media – an impressive statistic. Of those active in social media, one in four said they… …

Facebook Gets New Instant Personalization Partner in TripAdvisor

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Facebook announced today that it has partnered with TripAdvisor to bring "Instant Personalization" to the travel site. The integration will allow TripAdvisor users to tap into their friends’ travel experiences while planning their own trips.  If a user is logged into Facebook, they can see friends’ reviews and access a map showing places where friends have visited, as well as …

Groupon: We're the Savior for Small Businesses

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Legend has it that Groupon turned down a $6 billion offer from Google, which if accepted would have been Google’s biggest acquisition to date. Time will tell if this was a smart move or not, but Andrew Mason, Groupon’s CEO seems fairly confident in the company’s future. Do you think Groupon will remain independent? Will the Internet giants be able …