eBay, Telefonica Agree To Major App Deal
Mobile purchases – which were already becoming much more common – may soon really increase in frequency in the UK. eBay and Telefonica have struck a two-year deal that will see eBay apps and/or links preloaded on most of the phones O2 sells in the region. This move’s rather significant. For starters, eBay’s already one […]
6 Verticals See Triple-Digit Growth in Mobile Advertising
Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had […]