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Facebook's Ads: Relevant or Missing the Mark?

I’ve always seen a great deal of potential in Facebook’s advertising offering. The premise is that ads are highly targeted based on users’ profile information. Theoretically, the more a user adds info about the kinds of things they like, the better idea Facebook has about what they are actually interested in, and can serve ads […]

4 Ways Non-Profits Can Use Google Buzz

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Despite some initial flaws, Google Buzz continues to show promise as a social marketing platform. It has a significant (though somewhat latent) user base, with an increasing number of loyalists who swear by […]