Kenshoo Introduces Facebook Advertising Platform

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Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform. Kenshoo Social is designed to help drive brand engagement through social… [[ This is a content summary only. Visit my website for full …

Keeping Your Digital Talent Pipeline Full

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One of the huge issues you’re going to see play out starting this year is the movement and flux of those that work within the digital marketing and PR industries. It’s not often talked about, but believe me, it’s a major concern for agency owners and businesses. How do you retain your top digital talent? How do you keep them …

Major Challenges in Email Marketing

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Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […] Related posts: Here’s an …

Digital Marketing in 2011

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What are the things to watch in the digital media space? I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it. Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of […] Related posts: Digital Marketing: …

6 Ways Brands are Using Social Media For Real-World Action

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Daniel Stein is a digital marketing and consumer engagement expert who founded Evolution Bureau in 2000. Daniel has been behind some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E. Join Daniel on Facebook or follow him on Twitter. Ever since Facebook moved beyond the college campus and …