Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ […]

Weekend Warrior: Twitter Links and Google Social

Web professionals either love or ignore Twitter. The microblogging/communication/news platform continues to grow – however slowly and in whatever direction. But many still struggle with how to actually leverage the opportunity it presents to build links, which is the core element of any successful SEO campaign. Now you don’t have a… [[ This is a […]