1 out of 3 Asians said “I love you” for the first time via Email

Valentine’s Day clashes with Monday blues: It isn’t an ideal day for a date. Many people will be hard-pressed to take time out for romance and emails are often the last resort to […] Related posts: Email Usage Statistics In The U.S [INFOGRAPHIC] Email marketers alert! Rackspace has compiled its business email usage… Facebook can […]

GetResponse Users Get Access to iStockPhoto Images

Email marketing service provider GetResponse is seperating itself from the competition in a rather unique and user-centric manner – images. The ESP just announced that it is offering 1000 email ready graphics and pictures free – available from within GetResponse accounts – thanks to a partnership with iStockPhoto. “When it comes to… [[ This is […]

Major Challenges in Email Marketing

Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […]

Here’s an Email Marketing Checklist

Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides […]

Barriers to Email Engagement

According to a survey released today by email marketing firm Listrak, retailers are missing critical opportunities to engage customers and drive sales.  The study revealed that retailers cite "communication overload" and "impersonal outreach" as the biggest barriers to customer engagement via email. The 80+ respondents… [[ This is a content summary only. Visit my website […]

Who's Got the Time for All This Technology?

In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas.  "The pace of change is frightening," New York Times tech columnist David Pogue told us. "In the last […]

Prepare for the Canadian Anti-Spam Law

The Canadian government has introduced a new bill called the Fighting Internet and Wireless Spam Act (FISA) which creates a new set of rules for email marketing in Canada.  The new law will not only apply to people sending from Canada, but people sending to anyone in Canada.  Email marketing service provider StreamSend has put […]