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Remembering What Facebook Has Done Since the Beginning of 2010

2010 has been a huge year for Facebook – arguably the company’s biggest yet. CEO Mark Zuckerberg was named Person of the Year by Time magazine, a Hollywood movie about the founding of the company was released in theaters, and attracted a great deal of critical buzz. The company launched the "open graph", possibly the […]

A New Way to Advertise: Ambient Point of Action

There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task – such as logging into a website or conducting a search. But unlike an interstitial ad […]

The Good and Bad of Google Instant Previews

Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see a small preview of an entire Web page before clicking through to the website, by clicking on the little magnifying glass next to the search result listing. As you might imagine, this presents some questions and possible concerns […]

Monetize HTML5 Video with mDialog’s Ad Platform

Today mDialog debuts a new video service platform designed to support HTML5, live streaming and dynamic ad-insertion in video streams. Publishers and content providers can now not only encode and serve live stream or Video On Demand content in HTML5, but they can also insert ads or b-roll into those videos factors like geolocation, dayspotting […]