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A Creative Facebook Campaign for Medal of Honor

It has been a long time since we last received a creative and effective Singapore-based digital campaign. In this post, we’ll feature Euro RSCG’s Facebook campaign for EA’s Medal of Honor. Enjoy: Objective […] Related posts: Taiwan: “Take my Medal? I’ll Hack your Website!” Update: The referee isn’t Korean. He is a Filipino but… Google […]

The Brave New World of Marketing

This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene. So what’s changed? Nothing much, […]