Unsubscribe: Breaking Up is Hard To Do
Email service provider ExactTarget has published a series of reports, the most recent (#8) of which details why consumers end brand relationships (permission-based email and social channels like Twitter and Facebook), how they do it, and "the impact of this 'social break-up' on consumers’ intent to do business with… [[ This is a content summary only. Visit […]
Reasons people ‘Unlike’ Brands on Facebook
Why do people ‘unlike’ brands on Facebook? A research jointly conducted by Cotweet and ExactTarget revealed the reasons. They were all content related. 44 percent of the respondents dislike a brand because the […] Related posts: Facebook doesn’t allow Brands to Rebrand We admit. We are facing a Facebook page identity crisis…. Facebook doesn’t allow […]
MYTH: Social Media Makes People Less Social
Finally, I’m glad that to announce that new research from ExactTarget has burst the bubble of the notion that technology alienates people with their freshly-baked statistics. It is proven there is a co-relation between increased social media usage and increased offline interaction – as users increase their Facebook and Twitter usage, they also tend to increase […]