MySpace Introduces New Tools For Musicians

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MySpace has introduced new tools to help musicians better promote and mangage their music. MySpace has partnered with marketing platform Reverbnation and will offer its FanReach email marketing tool to all musicians with a profile. FanReach allows artists to communicate with others both on MySpace and via targeted email campaigns. Myspace Music will also be offering artists  a  stats tool …

Mountain Dew Releases 3 Fan-Created Flavors

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Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today. The flavors are out now and the one that performs the best — both online and in the real world — will become a permanent part of the Mountain …

6 Ways Brands are Using Social Media For Real-World Action

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Daniel Stein is a digital marketing and consumer engagement expert who founded Evolution Bureau in 2000. Daniel has been behind some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E. Join Daniel on Facebook or follow him on Twitter. Ever since Facebook moved beyond the college campus and …

How a Facebook Group Helped Reunite a Band for Charity

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Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter. In July 2008, David Katz, an investment firm employee in New York City, searched for one of his favorite bands, God Street Wine, on Facebook to see what he could find. The only results showed people listing the band in …