Online Do Not Track Bill Introduced In Congress

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U.S. Representative Jackie Speier  (D-CA) introduced “Do Not Track Me” legislation in Congress today that would let people block the tracking of their online activity. “People have a right to surf the web without Big Brother watching their every move and announcing it to the world,” said Speier . “The internet marketplace has matured, and it is time for consumers’ …

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

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With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these targeted ads intrusive…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

FTC Ends Google Street View WiFi Inquiry

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At least where one controversy and a single group of U.S. regulators is concerned, Google is off the hook.  Today, the Federal Trade Commission weighed in on the company’s collection of sensitive data sent over WiFi networks, and the organization announced that it would drop its inquiry. David Vladeck, head of the FTC’s Bureau of Consumer Protection, conveyed this fact …

U.S. House Members Ask FTC to Investigate Google Buzz

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An assortment of cross-party lawmakers from the U.S. House of Representatives has officially asked the Federal Trade Commission to investigate the launch of Google Buzz for potentially breaching consumer privacy. Trouble was brewing early on for Google over its launch of Buzz, with privacy advocates quick to file a class action complaint in San Jose federal court last month. Now …

Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009

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Standing out in the crowd…

Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?

Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information.