Call Us Now 1-800-920-1985

Hugo Chavez Hires 200 People to Manage His Twitter Account

Hugo Chavez, president of Venezuela, who only recently signed up to Twitter, has rapidly risen up the rankings to become the top tweeter in the country, despite having previously described the service as a “tool of terror.” The leader has also hired hundreds of staff to reply to tweets. Chavez (“Presidente de la República Bolivariana […]

He’ll Be Back: Arnold Schwarzenegger is on Foursquare

How can you tell that location-based social networking service Foursquare is entering the mainstream? Well, movie stars who became governors of California using the service is a very good clue in that direction. Yes, you can now find out Arnold Schwarzenegger’s whereabouts on Foursquare. He already has over 1000 followers, which is no wonder considering […]

The State of Online Word of Mouth Marketing [STATS]

In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think […]

Mountain Dew Releases 3 Fan-Created Flavors

Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today. The flavors are out now and the one that performs the best — both online and in the real world — will become a […]

Rec.fm: Recommend Your Favorite Products for a Cause

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Rec.fm Quick Pitch: Trusted recommendations and social media for the social good. It’s […]

Analytic.ly Provides Real-Time and Historical Twitter Analysis

For brands, developers and curious users, PeopleBrowsr is rolling out an interesting new tool. Analytic.ly helps people and companies “visualize, study and measure” Twitter conversations happening all over the web through general and custom reports and graphs. Topics and trends are stored and indexed, so researchers (be they corporate or otherwise) can get data on […]

Twitter CEO Evan Williams Speaks at SXSW [LIVE COVERAGE]

This afternoon at SXSW in Austin, Texas, Twitter CEO Evan Williams is expected to end months of speculation by revealing his company’s plans for an advertising platform. Williams — whose company pulled in an estimated $25 million revenue last year through search partnerships with Google and Microsoft — will be taking the stage momentarily (3pm […]

5 Ways to Use Twitter to Avoid a Backchannel Disaster

Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that […]