The State of Online Word of Mouth Marketing [STATS]

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In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend …

Mountain Dew Releases 3 Fan-Created Flavors

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Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today. The flavors are out now and the one that performs the best — both online and in the real world — will become a permanent part of the Mountain …