Integrating Testing and Analytics

A very natural relationship exists between testing platforms and analytics applications. One is designed to drive improvements on your site and the other to help measure user behavior so that any changes or improvements can be quantified. While some testing applications do a good job of helping quantify success on their own, the integration of… […]

Why SEO costs what it does

Why SEO costs what it does and why you should never hire someone who fills out your lead form and gives their address as @gmail.com I need to go on a rant here for a minute.  Has this ever happened to you?  On four separate occasions in the last three weeks someone with an e-mail […]