Justin Bieber, Facebook and MTV Partner on Cyberbullying Initiative

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Pop superstar (and Grammy nominated) Justin Bieber is partnering with Facebook and MTV’s A Thin Line to help stop digital abuse – things like cyberbullying, online stalking, and "textual harassment." If anyone has the power to do so, it would be Bieber, who has a ridiculous amount of influence over the young’ns. Facebook and MTV are pretty big too.  "Bieber …

Super Bowl XLV Social Media Marketing

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Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well as Bud Light, who gave …

Anti-Depression Non-Profit Wins USA Today’s Twitter Charity Contest

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Last week, U.S. news organization USA Today launched a four-day Twitter hashtag campaign for charity. The grand prize? A full-page, full-color ad in USA Today, valued at $189,400. The charity that had the most retweets of the message “#AmericanWants [charity name] to get a full-page ad in USA TODAY” with its name in the tweet between Tuesday, April 13 and …