Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

Twitter CEO Evan Williams Speaks at SXSW [LIVE COVERAGE]

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This afternoon at SXSW in Austin, Texas, Twitter CEO Evan Williams is expected to end months of speculation by revealing his company’s plans for an advertising platform. Williams — whose company pulled in an estimated $25 million revenue last year through search partnerships with Google and Microsoft — will be taking the stage momentarily (3pm ET) for an interview with …