Kenshoo Introduces Facebook Advertising Platform

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Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform. Kenshoo Social is designed to help drive brand engagement through social… [[ This is a content summary only. Visit my website for full …

Yahoo-Bing Alliance Pays off for Paid Search

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Marin Software published a report last week (“Why the Search Alliance Is Paying Off for Paid Search”) which suggests the Microsoft and Yahoo search alliance increased the share of paid-search impressions by 4% and share of clicks by 2%. Consequently, Google’s share declined by the same percentage according to Marin. According to… [[ This is a content summary only. Visit …

Where Are All the Mobile Ads?

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Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that Western Europe accounts for just 15% of all AdMob ad impressions. Of course, this is just one mobile ad network… [[ …

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

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Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682… [[ This is a content summary …

eBay Listing Analytics Tool

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Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic, clicks, impressions…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Hulu Sets Ad Impression Record In October

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New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video Network. comScore called the 1.1 …

Your Social Strategy May Lack Key Elements for Increasing Conversions

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More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than …

The State of Online Word of Mouth Marketing [STATS]

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In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend …

The Formula for Effective Facebook Ads [REPORT]

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In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and social advocacy contributed to Facebookers …

The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?

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It’s official: Twitter’s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow. The launch of the new ad platform, known as Promoted Tweets, isn’t a surprise — like any other company, Twitter has to make money from …