Analyze Your Adwords Campaign vs the Competition

If you're anything like me, chances are constantly measuring yourself (or what you create) against that of the competition. While analyzing and making improvements based on the past performance of your campaign is a good way, analyzing  performance against that of the competition is another.  If you are an Adwords advertiser you… [[ This is […]

Integrating Testing and Analytics

A very natural relationship exists between testing platforms and analytics applications. One is designed to drive improvements on your site and the other to help measure user behavior so that any changes or improvements can be quantified. While some testing applications do a good job of helping quantify success on their own, the integration of… […]

Nonproft Software: RaisersEdge(i) Adds Giving Score

Nonprofit fundraising software is definitely an interesting space to watch. For example, BlackBaud (which offers fundraising software, accounting software and management systems for nonprofits) just released several improvements to its platform including the Blackbaud Giving Score™, a new prospect research tool that helps… [[ This is a content summary only. Visit my website for full links, other […]

Optify Enhances International SEO, Real-time Lead Scoring

Optify, a leading provider of hosted, enterprise search engine optimization (SEO) and social media software, has introduced some upgrades to its real-time marketing solution. New features include the extension of Optify’s international SEO capabilities, the addition of marketing ROI dashboards for Salesforce.com, and improvements to… [[ This is a content summary only. Visit my website […]

Gmail Redesigns the Contact Cards

In the last couple of weeks, Google has been adding tiny improvements to Gmail; two recent ones were Google Maps previews and a redesigned chat window. Now, it <a…

Opera Mini 5 Beta Comes to Android

Opera Mini 5 Beta was first introduced about 5 months ago, but owners of Android-based smartphones had to wait until now to get their hands on Opera’s nifty mobile browser. This version is nearly identical to the Opera Mini 5 Beta for other handsets; biggest improvements are speed dial, tabbed browsing, password management and better […]