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Coffee with the CEO 2009 April 06: Social Media is NOT the Marketing Silver Bullet

Keith Parnell, CEO of JASE Group, talks about how social media fits into an overall, well-planned marketing plan. Social media is not the silver bullet to immediately begin bringing in quality leads or generate cash flow. Time to generate trust and relationships on social media networks is crucial. Define your marketing goals and allow social […]

Coffee with the CEO 2009 April 06: Social Media is NOT the Marketing Silver Bullet

Keith Parnell, CEO of JASE Group, talks about how social media fits into an overall, well-planned marketing plan. Social media is not the silver bullet to immediately begin bringing in quality leads or generate cash flow. Time to generate trust and relationships on social media networks is crucial. Define your marketing goals and allow social […]