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The Good and Bad of Google Instant Previews

Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see a small preview of an entire Web page before clicking through to the website, by clicking on the little magnifying glass next to the search result listing. As you might imagine, this presents some questions and possible concerns […]

Google Tests AdWords, Call Metrics Integration

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call […]