Good, Creative Marketing Creates Tension and Takes Risks
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]
Apple Countersues Kodak Over Patent Infringement
Apple has filed a countersuit against Kodak in today’s edition of Patent Suit Theater, Patently Apple has discovered. You may recall that Kodak sued Apple and RIM back in January over what it claims are patent infringements. Citing two USPTO granted patents, Apple is countering Kodak’s claim that its mobile and digital camera products violate […]