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Facebook Faceoff: “Like” vs. “Become a Fan”

A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important […]

Facebook’s New Social Plugins: 50,000+ Websites in One Week

Phase one of Facebook’s strategy for world domination: complete. Facebook has announced that over 50,000 websites have integrated Facebook’s new social plugins in just one week. The plugins are a core component of the company’s new Open Graph initiative. Last week, Facebook launched the Open Graph API and social plugins during its F8 conference in […]