Mother’s Day 2010: 4 Social Good Gifts for Mom

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. “In America alone, we spend $14.6B annually on Mother’s Day for stuff that could just never say what’s in our hearts,” said Stacey Monk, founder of To Mama with Love. “How would it […]

4 Ways Non-Profits Can Use Google Buzz

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Despite some initial flaws, Google Buzz continues to show promise as a social marketing platform. It has a significant (though somewhat latent) user base, with an increasing number of loyalists who swear by […]

Why Sex-Ed Remains a Challenge for Social Media

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Addressing the very private nature of intimacy remains the most difficult aspect of sex-ed on the social web. While “Public Health 2.0″ is a top priority for related causes and organizations, it can […]