Koprol Launches Location-based Marketing Features

Yahoo’s Koprol, an Indonesian location-based social network has launched a series of new features which allows businesses to reach out to more consumers through its service. Businesses can now sign up for its […] Related posts: HOW TO: Create a Location-based Marketing Campaign Location-based marketing is one of the major trends in the… Is Location-Based […]

HOW TO: Create a Location-based Marketing Campaign

Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, […]

Location-Based Services Too New to Know How They'll Be Abused

Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory.  "One attack that may be predicted is for malware faking location information in […]

Twitter’s Plans: Reputation Score, Location Ads, Ping and More

Twitter has 370,000 people signing up as new users every day. With a robust user growth rate, Twitter can now better focus on its business model. During the past few months, we have seen several creative ad products introduced by Twitter, namely @EarlyBird, Promoted Tweets and Trends. These products have enjoyed success and Twitter has […]

Check-In Apps Add Key Relevancy Factor to Your Marketing

Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue […]

Location-Based Services See Light Use

Four percent of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are in their area, according to a new report form the Pew Internet & American Life Project. Location-based services such as Foursquare or Gowalla are significantly more popular […]

Are Location-Based Services All Hype?

Chris Treadaway is founder and CEO of Lasso, a hyper-local advertising platform for media outlets and small businesses. He is also the author of the book Facebook Marketing: An Hour a…

Mashable Launches the Bing Local Twitter Trends Map

Mashable and Bing are releasing a new feature today — the Local Twitter Trends Map. The map displays the top ten Twitter trending topics in major US cities. Once clicked, each local trend displays a listing of the latest Tweets about that topic in the surrounding area. You can also find Mashable articles about the […]