A New Way to Advertise: Ambient Point of Action
There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task – such as logging into a website or conducting a search. But unlike an interstitial ad […]
Google Advertises on Facebook and Twitter [PICS]
Google, the digital advertising behemoth, is contributing back to the industry by buying ad spots on Facebook and Twitter. Yes, you heard that right. Search Engine Land posted a Twitter screenshot showing @GoogleMobile as a Promoted Account, suggesting users to follow. Promoted Account ads run by an algorithm, so not everyone would be able to […]
Pete Cashmore Talks Twitter, Location and Mashable on Time.com [VIDEO]
It seems that the question on everyone’s mind over at SXSW this year is: What will be the next Twitter? Well, as our own Pete Cashmore said the other day during an interview with Bloomberg, and during a recent interview with Time.com’s Dan Fletcher: It’s all about location. Twitter still remains a SXSW legend, even […]